As I work on one of our bespoke business gift orders today, it strikes me that even with the simplest of projects, once you start paying attention to the details, the gift really evolves into something else entirely.
Take the gift hamper in question. One of the elements is a bespoke notebook, made and bound in the UK. It incorporates a number of pages at the front which have the favourite recipes from the client's team. Now, we loved this idea anyway, a lovely personal way for our client to connect with theirs'. We’ve paired it with a few baking related items, such as a canvas bag to keep your baked goods fresh. Creating a thoughtful, rounded package that we hope will be used for years to come.
But really that’s just the start. The personalised notebook is bound in a tactile black linen with a bespoke illustration gold-blocked onto the front. This illustration is then replicated on the canvas bread bag. We incorporate a personal message on the title page of the book including the client’s logo. It should be noted that this will be the only place we will use the company branding on the gift itself (other branding and corporate colours will be used on the gift wrapping). We use the thoughtfulness of the gift to connect the two parties and create advocacy. The recipes themselves then each include a personal note from the contributor and we’ve added some in-house created illustrations to bring the recipes to life...
Ok, before I get carried away and start writing an essay on the importance of choosing the right ribbon quality (which I totally could, i’m a bit weird like that). I suppose the key message is that the finer details count -really count. The recipient of your bespoke gift might not even consciously notice that you’ve replicated an element of your brand or the gift say, as part of the illustration on the gift card but the total value of that gift will be far greater than the sum of their parts. We talk all the time about adding value and we will break this down further on the blog soon. But in the meantime here are a few ways that you could easily seek to add value with your Christmas business gifts this year:
Read more here about about the importance of branding your gifts in the right way.