Christmas Incentive Teaser Campaign
We were approached by our client Crown BC to come up with a branded Christmas decoration for their end client Virgin Media Business for whom they were organising an incentive trip to Finland. Crown BC were very specific in their brief as they had already signed off on a ceramic bauble, but their existing supplier could no longer meet the required deadline.
To design and source a premium quality ceramic bauble with the Virgin Media Business event branding on as a Christmas teaser gift.
Time scale: 2 weeks turnaround from first initial communication.
The gift was part of a wider teaser campaign to help build excitement around the incentive trip in March. The baubles were required to arrive a few weeks prior to Christmas to ensure all recipients would receive them prior to departing for the Christmas holidays.
Drawing on the existing event branding which included an image of a reindeer, Gilded Bee put our own spin on the design and came up with several hand drawn reindeer themed decorations including a brass reindeer hanging decoration and a Nordic themed fillable bauble.
The client selected our design which included an illustration of a reindeer on a white bone china bauble. The bauble also included the clients event branding on the reverse and a hand painted 24ct gold top with red grosgrain hanging ribbon.
We felt the presentation of the gift was equally as important as the gift itself to help build on the excitement and to mirror the luxurious feel of the trip. Attention to detail was therefore essential so we neatly wrapped the bauble in black tissue with a seal and then placed it in a natural kraft gift box, in keeping with the Nordic theme.
The feedback from our clients Virgin Media and Crown BC was amazing…
“I have just opened them, and they are epic!
Quote from Endellion King, Crown BC
"Gilded Bee are a delight to work with. Both Emily & Vicky really take the time to understand the brief, the demographic of our client and the gift recipients and the purpose of the gift itself.
When the proposal comes back, the ideas put forward are always creative, unique and of top quality! I can’t recommend them enough."