Business gifting is an effective way to connect with the people most important to your organisation. It can however be a time-consuming minefield. We've created a series of blog posts to share our comprehensive guide to help you navigate your way to a successful gift solution.
Over the last three years companies big and small have benefitted from our end-to-end gifting service helping them to save time, and get the most from their gifting budget. From our extensive experience we have pulled together this guide to corporate gifting for you to use as a tool to develop your own successful gifting strategy.
In parts one to four of the blog we helped you choose the gift and get it into your recipients hands. In the final post of the series we consider the importance of measuring the impact of your gift and reflecting on it's success.
Capturing feedback from your gift recipients is a useful technique to help you justify future gifting budgets and understand what your recipients value most.
Measuring The Impact Of Your Gift
We use the word 'impact' rather than 'Return On Investment' as it’s very tricky to categorically measure as marketing these days is so integrated. Here are a few techniques you could use to monitor feedback:
Once you know all of the feedback from how well your gifts were received, you need to analyse it to understand the wider business implications. Follow with a debrief with key stake-holders capturing what worked well and what could have been improved.This will help you finesse your gifting strategy for the future.
Many business leaders view gifts as a nice to have, rather than business critical. Providing them with this intelligence will help them understand the role gifts can play in supporting core business objectives.
You're now all set to create great corporate gifting solutions. If you would like a copy of the complete guide please use the form below and if this all sounds too much like hard work then use the button below to contact us, we'd love to help!