Whilst wrapping up the highly flammable Elsa costume that a friend’s 3 year old daughter had requested as a birthday present, I reflected on the dichotomy of gift buying.
As I wrestled yards of synthetic tulle into unicorn wrapping paper I mused that, as much as the little princess in-the-making would love this... was about as much as I hated it. It’s an eternal dilemma of gift giving, and nowhere more so than with Christmas business gifts. You desperately want to give your recipient something they will love, that resonates and is very them, whilst simultaneously being a reflection of you and your tastes and preferences. In the case of business, this will be your brand, your values and very likely an important marketing message you are trying to communicate. Oh, just a small ask then?
This, combined with tight budgets is why we see so many ‘lowest common denominator’ gifts.
We don’t always recommend against it… Generic, more traditional corporate gifts have become staples for a reason. Practical items such as notebooks and pens that will be in your recipient's hands all the time. But only the right ones will really deliver your message and be remembered for the right reasons. In fact we don’t say ‘good gifts and bad gifts’, more like, ‘right gifts and wrong gifts’ in a particular context. So If you are keen to go for a more traditional gift here are a few things to think about:
So far so lovely. But with the right information and a bit of effort you can create a gift that will still have broad appeal but tick a lot more boxes. Here are a few examples of gifts for christmas and beyond:
What do you think makes a great business gift? Do you agree that with some thought and effort you can create a really special solution?
For more inspration on giving really thoughtful business gifts take a look here.